One of the biggest challenges we’re faced with at AppsMarketing.mobi is helping our clients create highly effective landing pages to feature their apps. Obviously, nothing beats a solid, addictive app to ignite the eagerness to download, but make no mistake; a well thought out landing page brings your app one step closer to sitting comfortably within the app user’s mobile device.

The way we see it is like this, there are 3 elements needed on any successful app download page.

1^st Visual stimulation: Most website visitors, no matter how they landed on your page, won’t waste too much time reading or trying to understand what you’re app does. Using the right video, image or screenshot should convey your apps purpose instantly.

2^nd Textual reinforcement: When it comes to text on your landing page, we’re big believers in less is more. Short to the point sentences work best. Remember that like with all good things, you should leave a little to the imagination.

3^rd Big Guns: If you can get someone really really famous to endorse your app, that’s a big plus. Hey, it’s worth a shot! For everyone else, there’s a testimonial. Invite your beta testers to submit testimonials to be featured on your app landing page. Testimonials’ always offers a personal feel to the process and allow the reader to identify with the offer. Another addition is featuring any awards your app may have won, so submit it to as many contests as possible.

With this post, we’re focusing on 5 of our favorite app download pages we turn to for inspiration, not the apps themselves although we do admit, theses are a really awesome group of apps

1. OUTSIDE APP

This app offers a beautiful and fresh UI for the all too familiar weather forecast app genre.
The folks at Robocatapps put the beauty of their app center stage by giving  it the focus it deserves with slick animated footage of the app. What’s more you instantly how much the app costs and where to click to buy it.

With an app and landing page like this, why bother going outside!?

2. POCKET ZOO

Who can resist cute pandas? Pocketzooapp brings the wild animal kingdom straight to your iPhone. The developers of this app “besides being amazingly nice people” have upped the landing page ante with a superb animated video throwing you right into the action that the app has to offer. They’ve also made it known that 1% of sales generated from the app will be donated to “For the Planet” an animal conservation fund.

A few other nice touches are integration to their Etsy shop and free app related wallpapers

3. SAFEWALLET PRO – Disclosure: Previous AppsMarketing Client

The recently rebranded SBSH wanted to keep it clean, simple and to the point with the Safewallet cross platform app landing page. The challenge was to organize the app scattered across multiple pages and make it easy to find and more importantly, easy to link to for our marketing efforts.

4. JOYP

The Joyp landing page goes back to the 2^nd point we mentioned above; less textual content and more visual captivating elements. The produced video throws the viewe right into the groove of the app while describing what it actually does. There’s very little room for the site visitors to get lost through the site since they’re presented everything they need in one frame above the fold.

An equally nice touch are the video tutorials of how the app works, they clearly didn’t cut back on the presentation costs.

5. APPLE – FUN AND GAMES

There’s a lot to learn from the Big App Daddy, Apple. Every page of their featured apps knocks the visual factor right out of the ballpark. You don’t always know what the app does, but you almost always want it. Making it to the featured sections within Apple’s site or the app store is no easy task, however Apple it’s clear that apple appreciates good quality, intuitive apps and pays attention to apps that are in the limelight (which is where we come in).

Remember this; your apps engagement factor begins from the moment your visitors land on your page.

Conclusion Tips:

Don’t hide the good stuff bellow the fold.
If you’ve created a video demoing how awesome your app is, give it the respect it deserves in the top section of your landing page.

Invest resources in bringing your landing page to life.
You’ve obviously invested valuable time and money developing an app, the landing page is equally important in ensuring its success. Video, Music, Images, don’t underestimate their impact.

Give your visitors quick access to the app, whether it be a download link to the App Store, a QR code, SMS, whatever. Just don’t expect them to look for it.

Honarable mentions, Gowalla.com, Flipboard, Cooliris

Have you recently launched a download page for a recently approved app? We’d love to see and hopefully learn from your work too! Share your app download site in the comments with the AppsMarketing Blog readers.