Top 7 Services To Help You Monetize Your App
One of the things we set out to do with AppsMarketing is not only to create awareness for mobile apps but also empower developers who’ve already launched and promoted their mobile apps.
With this post, we’re looking at the flip side and focusing on the services you need to know towards monetizing your mobile apps. Mobile app monetization is done in a verity of ways, in this case let’s talk specifically about monetizing your apps with ad networks.
MONETIZING YOUR MOBILE APPS
The fact remains that making money by distributing your app for free is a solid alternative to charging a minimal fee for each download. In the long run, it may tend to be more beneficial. Remember, we’re in a whole new era for marketing even more so for marketing on mobile phones. Some developers are going the route of selling souped-up versions of their free apps, others are utilizing the mobile ad networks we’re about to mention bellow. We recommend you get familiar with them and give them a test run to find the solution that best fits you.
We had to being with the usual suspect. With more than 7.1 ads served each month, the Google / Admob dynamic duo is now the biggest mobile ad network for mobile apps. Admob’s real strength stems from it’s solid combination of wide mobile ad reach and in depth analytics tracking and reporting.
Supported platforms: Android, iPhone, WebOS
adwhirl’s platform gives you complete control over maximizing your app revenue. AdWhirl allows developers to switch between different ad networks instantly without having to submit a new application to the AppStore. Of course, Admob took note back in 09 and bought adwhirl.
Supported platforms: Android,iPhone
Like adwhirl, Tapjoy allows you to serve ads from 10 different ad networks (ad-roll). Their unique model PPI (Pay Per Install) program that let’s you buy a set amount of install with a pre-paid budget.
Now all you really need is an app people will want.
Supported platforms: Android(Beta), iPhone
Smaato’s platform consists of 35 ad networks and a “Unique global ad network aggregation” to help you get maximum CPR.
Supported platforms: Android,iPhone
Recently announced that they will be offering the industry’s first ad network for iPad and other tablet devices. That makes them a player worth watching if you’re currently working on apps for the next generation devices. Currently, SDKs are available for the Android, iPhone, and BlackBerry platforms.
Supported platforms: Android, iPhone and Blackberry
mobclix is a ad exchange network that is build on about 20 ad networks. In additon, they’ve recently aquired Heartbeat, which allows developers to track their paid app revenue with Mobclix. Sidenote - They also have a neat little app finder online tool here.
Supported platforms: Android,iPhone
ivdopia is also using rich media pre-roll videos rather than just simple banners. In other words, they bring videos ads straight to apps. Their inventory isn’t as vast as the competitors but they do offer a truly unique opportunity for their advertisers.
Supported platforms: Android,iPhone
We hope this roundup of mobile ad newroks will help you make most of your app. As always, please share you experience with us.
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