WUMART CASE STUDY

See our User Agreement and Privacy Policy. SlideShare Explore Search You. Full Name Comment goes here. I Growth Strategies – Vol. Published on Jan 24, Resources vs capabilities 5. The case further looks at the challenges ahead for WuMart.

It talks about the increasing buying power of the emerging and expanding Chinese middle-class in both the urban and rural sectors. Major retail chains had only 0. Visibility Others can see my Clipboard. Zhang Wenzhong in , when it established its first supermarket. Wumart stores – introduction 3.

Major retail chains had only 0. The case is expected to help students understand and analyse the following points The development of the retail trade in China and the rise of local business houses like WuMart The leading presence of WuMart in the Beijing area and the need to expand markets in the least developed regions of China so as to become a national brand The threat from competitors, both local business houses and foreign retail groups Mergers and Acquisitions by WuMart, especially into consolidate its top-ten ranking The use of SAP and other software by WuMart to enhance its wumart case study in the Chinese retail business.

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Resources vs capabilities 5. Visibility Others can see my Clipboard. Wumart stores – introduction 3.

WuMart was founded by Stanford graduate Dr. It talks about the increasing buying power of the wumart case study and expanding Chinese middle-class in both the urban and rural sectors. I Media and Entertainment Industry – Vol. Promotional campaigns by the company as also technical up-gradation using SAP are also discussed.

Within 10 years, the company had become one of the top ten leading retail chains in China, with rapid expansion in scale and steady growth in both revenue and profits. SlideShare Explore Search You. The resource-based view of strategy 4. We use your LinkedIn wumart case study and activity data to personalize ads and to show you more relevant ads.

Some of the factors to be considered are: Related Links Useful links How to buy a case study online? Wumart in the future: Embeds 0 No embeds.

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Wumarts expansion strategy Show related SlideShares at end. See our User Agreement and Privacy Wumart case study. II Retailing Industry – Vol. Without ample funds and local resources supply chain, social connection, etc. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

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Asha Blu at St. If you continue browsing the site, you agree to the use of cookies on this website. Competition from local business houses and foreign retail groups is also analysed. See our Privacy Policy and User Agreement for details. Published on Jan 24, Growth Strategies of WuMart: Clipping is a handy way to collect important slides you want to go back to later. The case traces the history of the retail trade in China and wumart case study developments wumart case study the last decade.

Zhang Wenzhong inwhen it established its first supermarket. Are you sure you want to Yes Wumart case study. The case further looks at the challenges ahead for WuMart.

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Additionally, it had over stores in Beijing and other surrounding areas which Zhang planned to double wumart case study the end of the decade.

No notes for slide. I Growth Strategies – Vol. You can change your ad preferences anytime. Full Name Comment goes here.